Sunday, March 2

Print prices – the two-tier solution

Pricing prints is a tricky business. The first time I had a print exhibited was about 5 years ago in a Royal Photographic Society (RPS) show. I had no idea how much to charge and asked several photographers who had exhibited, as well as the RPS themselves. The consensus seemed to be that £100 was the minimum price point for exhibited material. I think I priced my smallish print (above) at around £140, and I waited for the orders to roll in as the exhibition toured the country. Unfortunately, the response was disappointing... It was interesting to look at the exhibition price list where the prices ranged from around £40 (one of the Silver medal winners was one of the cheapest prints) to the mid-thousands.

As I started to get more queries about print prices via my web site, I was caught in two minds. Namely trying to make some money from the hundreds or thousands of hours of "work" that I'd spent making pictures versus the fact that many enquiries seemed to be from students or fellow photographers, with not a huge amount of cash to throw around. I didn't feel entirely comfortable selling things for prices that I, as a photography enthusiast, couldn't afford.

In the end (and incidentally this is before the estimable Jen Bekman started up, I slowly came to the conclusion that the ideal solution was to offer small prints for low prices while offering larger prints at prices that I couldn't afford, but possibly other people could...

In addition, as an experiment along the lines of 20×200, I'm offering prints of two photos at very low prices throughout March to see how many (any?) sell. Details to follow tomorrow.

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